I believe that Digital Citizenship is the act of behaving online like you would if the person was standing right in front of you. One should be honorable, decent, kind, and non-judgmental. A screen in front of your face does not give you the right to trash people on social media. Personal opinions are just that, personal. That doesn’t mean that anyone who doesn’t see it your way is wrong or bad. They are just as entitled to their opinion as you are yours. It is okay to disagree but keep it civil. Do to others as you would want them to do to you.
My family owns a brand. It is a Lazy P over wings and our horses all wear it on their left shoulder. Our horses are known all for their breeding, their dispositions, and, above all, their training. Anyone could climb up on one of our horses and do what they want to do and the horse will do it. They are branded.
Personal Branding is pitching yourself to the public with purpose. Everything you do and say is already branding you; you need to find what your strong points and what makes you happy and “brand it”. Like Scotland at PC, make yourself stand out from others. Be recognized for who you are and what you can do.
“Pay it Forward” is the act of receiving a kindness and “paying it forward” to a new recipient instead of the person who gave you the act of kindness in the first place. Social media is a good platform for this idea and people have benefitted from it all over the world.